BRAND TWO
LOGOTYPE

COLOURS

TYPOGRAPHY
AB
AVENIR
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
AB
GEORGIA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
AB
OPEN SANS C
ABCDEFGHIJKLMNOPQRSTUVWXYZ
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADIPISCING ELIT, SED DO EIUSMOD TEMPOR INCIDIDUNT UT LABORE ET DOLORE MAGNA ALIQUA.
BRAND PHILOSOPHY
The creative elements of our brand reflect the vibrant communities across rural and urban India that are working together to solve the most pressing issues of our times.
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The Goonj Foundation believes that every person has inherent dignity and the right to determine their own path forward, and we are dedicated to supporting dignified, community-led projects that reflect local needs and priorities. Our brand philosophy is built on the belief that by working in partnership with local organizations and leaders, we can create sustainable solutions that empower individuals and communities to build brighter futures.
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We believe in the power of listening and learning from the communities we serve. By understanding their unique needs and priorities, we are able to identify the most pressing issues and work together to develop innovative solutions that are grounded in local knowledge and expertise. Through our investment in community-led projects, we aim to create lasting impact that supports the long-term well-being of individuals, families, and communities throughout India.
We hope that our work will inspire others to join us in our mission to support community-led development and create a more just and equitable world for all.
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A PAPERLESS BRAND
The Goonj Foundation is a 100% paperless organization. We use digital business cards and other digital alternatives to any traditional print media. The environment is central to our values and print is no longer an ethical or sustainable mode of communication.